Data2Dollars Two: Road to Revenue

August 24 & 25, 2021 | Nashville, TN

Data2 Dollars is back! DRB® and Suds will once again share data-driven decision-making tactics to grow your business with the latest insights into consumer behavior and technology for the car wash industry.

This event is free to car wash operators, but spots are limited, so register now! Due to capacity, we can only accept two attendees per organization.

Don’t miss this opportunity to discover new roads to revenue and network with other car washers.

Nashville Boat Cruise

Nashville boat cruiseJoin us for complimentary access to an exclusive evening cruise on The General Jackson Showboat during Data2Dollars Two. This is a great chance to meet and network with owners, operators, conference speakers and other leaders in the car wash industry. Enjoy live music, charcuterie, raw seafood bar, nacho bar, BBQ bar, dessert station and cocktail bar with 2 free drinks.

The cruise will embark on Tuesday, August 24th and will last from 6pm – 10pm.

What to Expect

Watch this video from last year’s inaugural Data2Dollars event to learn more about Suds and its unique methodology:


Day 1 – Tuesday, August 24

Day 2 – Wednesday, August 25

8:00 a.m. – Continental Breakfast

8:00 a.m. – Continental Breakfast

9:00 a.m. – Welcome
Dan Pittman, DRB President and CEO

9:00 a.m. – Don’t Break a Sweat: How to Get Off the Customer Churn Treadmill of Doom
Chris Moriarity

9:15 a.m. – Pick Your Spot: Site Selection
Jason Baumgartner, Suds President

9:30 a.m. – What’s Next: Shaping the Future of the Industry
Chris Moriarity, Jason Baumgartner

9:45 a.m. – The Price Is Right (Or Not): Pricing Selection & Strategy
Chris Moriarity, Suds VP of Consumer Strategy

10:00 a.m. – Wake Up! Revamping Tired Brands
Scott Ginter

10:30 a.m. – Break

10:45 a.m. – Break

10:45 a.m. – Designing for Dollars
Scott Ginter, Suds Art Director

11: 00 a.m. – All Your Questions Answered: Panel Discussion
Jason Baumgartner, Chris Moriarity, Ron Deimling

11:30 a.m. – Dollars & Sense: Marketing Spending & Budgeting
Jason Baumgartner

12:00 p.m. – Lunch

12:00 p.m. – Lunch

1:30 p.m. – Tune Up: Fixing Your Marketing Malfunctions
Chris Moriarity

2:15 p.m. – Optimizing Operations & Sales
Ron Deimling, Suds VP of Car Wash Operations

3:00 p.m. – Break

3:15 p.m. – Site-Specific Marketing
Jason Baumgartner

4:00 p.m. – 0 to 60: Scaling for Speed & Success
Jason Baumgartner & Ron Deimling

5:00 p.m. – Close

6:00 p.m. – Showboat Boarding Begins


We have secured a block of rooms at the beautiful Gaylord Opryland Resort & Convention Center for Monday, August 23, and Tuesday, August 24. The resort will accept reservations until August 2, but space is limited, so we encourage you to book your room as soon as possible.

Case Study: Suds Helps New Car Wash Owners Find Secret to Grand Opening Success

The strategies Suds will share during Data2Dollars Two are the same ones they employ to achieve success for their clients. Take for example Royal Car Wash. When Danny and Anthony Daniele opened their first Royal Car Wash in 2011, they thought they’d achieve the same instant success they experienced in opening restuarants with their family business the Daniele Family Companies. While they eventually gained traction with their first wash, the learning curve turned out to be steeper than they expected.

“The first two years were pretty tough,” Danny Daniele said. “Revenue was low. Profits were low.”

Some of the Danieles’ mentors in the car wash industry recommended Suds, a marketing agency owned by DRB that exclusively serves the car wash and quick lube industries. The Danieles met the Suds team at an industry trade show and were immediately impressed.

“They seemed to have more experience in marketing with car washes than any other marketing agency,” Danny said.

That made the decision easy. Royal Car Wash engaged Suds in the grand opening of their car wash in the Irondequoit area of Rochester, NY.

With Suds’ help, Royal Car Wash promoted their grand opening and free car washes like they had never done before, sending out 20,000 postcards and investing $5,000 in social media advertising.

“We went in with a much clearer plan of how many club plans we wanted to have in the first 90 days, and we planned for pre-opening, opening and post-opening,” Danny said. “The goal was to get 1,000 members within 90 days. We ended up meeting and exceeding that goal. Actually, we got 1,243 members!”

Perhaps the most important thing Suds did was help them establish a strong email marketing program, ensuring that Royal Car Wash was capturing customer emails.

“We learned the importance of getting customer information in those first two weeks,” Danny said. “By doing that, we had a list of almost 10,0000 contacts we could nurture and call upon.”

The Danieles have since opened three additional locations with Suds. Their most recent grand opening for their West Seneca location broke records in sales, wash plan signups and car counts.

“It keeps getting better every time we open,” Danny said.

By attending the free Data2Dollars Two event, you too can take advantage of Suds’ expertise to accelerate your wash’s growth. Register today to secure your spot.

COVID-19 Notice
DRB and Suds are closely monitoring the COVID-19 pandemic. We are committed to hosting an event that is safe for everyone and complies with local and state mandates.