Past MarketView Articles:

May 2013 Psychology of Consumption
Consumers may say they base their buying decisions on rational considerations like price and quality, but recent research suggests that there are also deeper psychological forces at work on us when we make many purchases. Will channeling these intangible factors have a real effect on your bottom line?
April 2013 Know Me, Sell Me
When competition heats up, it's tempting to worry about your competitor's next move, but that’s when savvy markets refuse to be distracted by rivals and instead focus their attention on learning more about their customers.
March 2013 The New Productivity Paradox: Growing Without Getting Bigger
From McDonalds to Home Depot, leading retailers are discovering that they can use new technologies to grow their business without increasing their size. Learn what this means for your car wash.
February 2013 Soft-Tech
The crisp efficiency of technology may grab all the headlines, but marketers from Disney to Kroger are using some of high tech’s softer features to woo customers. Learn what this means for your car wash.
January 2013 Act Now!
Limited time and seasonal special promotions may be the hottest marketing tool of 2013. Learn what this means for your car wash.
December 2012 Youth Movement
Your customer base is getting younger, but is your marketing keeping up? Learn how savvy marketers are adjusting their messages to reach a new generation.
November 2012 Viral Marketing 2.0
Word-of-mouth has always been critical to attracting customers. Then the Internet arrived and extended its reach further. Now the rise of social media has added a “native content” element to the mix, making the viral power of this venerable form of advertising even more potent. Learn what this can mean for your car wash.
October 2012 Deal, No Deal
Although many consumers prefer the convenience of flat-rate monthly pass plans, others enjoy the sport of deal hunting. Learn how you can keep the latter group returning to your car wash by making shopping fun with spontaneous specials.
September 2012 Simplicity Sells
From Amazon to McDonald's, market leaders have always focused on making the buying process simpler for customers. Now more than ever, keeping things simple is the surest way to win market share.
August 2012 Good Impulses
E-commerce, social media, and other high-tech wonders have redefined retailing, but old-fashioned impulse shopping is stronger than ever. Applying today's digital tools to this classic retailing principle can give you new ways to reach car wash customers.
July 2012 Experience Required
Over half of US consumers changed their brand preferences in 2011. Although loyalty programs are critical to stemming this customer drain, they aren’t enough by themselves. The key to building loyalty involves something more complex – providing customers with a positive experience.
June 2012 No Laughing Matter
From auto insurance to stock trading, formerly staid products and industries are reshaping themselves with a new breed of humorous advertising. Can putting some fun in your car wash's marketing have you laughing all the way to the bank?
May 2012 Word of Mouth Shouts Out
According to a Harvard study, customers who are referred to a business by friends are 16% more profitable than other customers. How you can generate more Word-Of-Mouth for your car wash?
April 2012 The New Rules Of Retailing
The recession may, or may not be ending, but one thing is certain: it has led Americans to rethink the way they make purchase decisions. Understanding the new mindset of consumers is critical to developing an effective growth strategy.
March 2012 Off The Clock
With more demands made on their time than ever, consumers are less likely to follow predictable routines. Thanks to the 24/7 convenience of the internet, they can now disregard their clocks and follow their own shopping schedules. Savvy retailers from McDonald's to Macy's have adjusted their strategies to compete in a clockless market. Is this a wake up call for carwashes?.
February 2012 The Heart Of The Matter
Making an emotional connection with skeptical consumers in today's crowded marketplace is often essential to earning their business. SiteWatch isn't a box of chocolates, but it can help you win over the hearts of customers who follow their feelings when making purchase decisions.
January 2012 In Search Of Stability
Worried about the economy... Insecure about their jobs... And uncertain about the future... Consumers are craving predictability when they shop. The car wash that gives it to them is likely to win their loyalty.
December 2011 Time Is Money… Even In A Soft Economy
Time Is Money… At least at McDonald's where a 7second improvement in transaction speed can bump up sales 15%. Read what this means for car washes.
November 2011 Back To The Future
How barter is replacing cash as the currency of choice in internet and social media advertising.
October 2011 Making Your Car wash "Part Of The Conversation" In A Facebook® Driven Market
Consumers trust one another much more than businesses when they seek advice about purchase decisions. So how do you make your car wash part of their conversation?
September 2011 Reach More Customers By Giving Them More Control
Today's "autonomous customers" are independent & suspicious of traditional sales pitches. Give them more control over how you sell and market to them.
August 2011 Finding Your Voice On Facebook
Facebook has passed Google and newspapers in importance as a media platform and is closing in on TV.
July 2011 Small Wonders: Bigger Isn't Always
Smart marketers from Best Buy to Chiquita Bananas are "thinking small" to deliver more convenience to customers.
June 2011 Flat Pricing Paradox: Lowering Prices Can Increase Monthly Pass Profits
Can lowering prices actually increase the profitability of your monthly pass program? Research from Ivy League business schools suggest it might.
May 2011 The Power of Partnering: Affiliate Marketing and the Carwash
Going it alone doesn't always make sense when reaching customers. Learn why affiliate marketing may be right for your carwash
April 2011 When Word-Of-Mouth Becomes World-Of-Mouth
The Internet is spreading customer opinions faster than ever. Learn how to manage your reputation in this environment
March 2011 You've Got to Give to Get
"Earned Discounts" Can Be A Win-Win For Your Carwash And Its Customers
February 2011 How to Get the Price "Right"
Even When Everything Is Always on Sale
January 2011 When "Click" Meets "Brick"
Reaching Carwash Customers in the Multi-Channel Age
December 2010 Casting A Wider Net: Diversifying Your Marketing Strategy Keys Growth
Going beyond focusing on key groups of core customers, companies are offering more choices to appeal to a more diverse mix of consumers
November 2010 Putting The "Custom" In Customer Service
When it comes to customer service, fast and friendly aren’t always enough by themselves anymore
October 2010 Double Duty
High Tech Tools Do More Than Help You Run Your Carwash More Efficiently, They Also Send An Important Message To Customers About Your Commitment To Your Business
September 2010 Peak Performance: Managing Your Carwash During Its Busiest Periods
Making Short-term Sacrifices for the Sake of Achieving Long-term Goals
August 2010 Time To Rethink Your Ideas About Customer Service
When Services Becomes Convenience
July 2010 Profitable Performance Creating An Entertaining Experience Makes Customers Happier – And More Loyal
Entertaining Your Customers Reaps Rewards
June 2010 Listening To Self-Pay Customers "Pays Off"
Learning New Ways Of Communicating With Self-Pay Customers Can Be Critical To Your Carwash’s Future 
May 2010 Marketing From Within
The Decline Of Traditional Advertising Has Lead More Retailers To Turn Inward When Reaching Out To Customers 
March 2010 Your Customers Have Changed. Is Your Carwash Keeping Up?
How Your Carwash Responds to Changes is Likely to Determine Its Future Success
February 2010 Reaching the "Car-Cooning" Customer
Respecting Your Customer's "Space" (Inside the Vechicle)
January 2010 Bridging The Digital Divide
Meeting Expecations of Millenials
December 2009 The New Pricing Paradigm
The Rules of Pricing Have Been Rewritten
November 2009 The Future Isn't What It Used To Be
The Future Is Now
October 2009 Growth Strategy For Challenging Times: What Price Loyalty?
How To Make Sure Your Most Frequent Customers Are Also Your Most Profitable Ones
September 2009 Growth Strategy For Challenging Times: Invest
Invest In New Technology and Marketing