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5 Professionally Designed Signs That Help You Sell More Monthly Passes by Communicating With Customers at Your Carwash.
The Package Includes:
- One 2’ x 10’ weather resistant vinyl banner for hanging over tunnel entrances, where it’s certain to be seen by every customer. The banner is also designed to be used on walls behind cashiers at full-service sites, as well as at the vacuum area, or at the tunnel exit facing customers as they enter your site.
- Two double-sided 28” by 44” Windmaster insert signs made from durable Coroplast that can be strategically positioned in high-visibility areas throughout your lot.
- Two single-sided 24” by 36” signs made from Sintra board, a durable and flexible PVC material that can be positioned inside the tunnel, on the lobby walls, with menu boards, or at an XPT station.
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SiteWatch ARM Signs Are Designed to Work
At Any Full-Serve, Flex-Serve Or Exterior Wash:
- Blends with any carwash décor – The signs feature eye-pleasing blues and neutral colors, soft contemporary styling and attractive photos. They attract attention without being intrusive or detracting from the “look” of your carwash.
- Delivers key selling messages – Short and to the point, the text on the signs is easy to read, yet it delivers key selling messages about the benefits monthly passes offer customers.
- Supports your marketing message – The copy in the signs is generalized, referring to “monthly passes” or “unlimited monthly passes” without using names or terms that can possibly conflict with your marketing message.
- Withstands demands of the carwash environment – Made of durable high-quality materials with a proven track record of standing up to the elements, the signs are built to last in a carwash environment.
- Increases your revenue – By reminding customers of the convenient, time-saving benefits of monthly passes, the signs generate interest in your monthly pass program and stimulate enrollments.
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Proven Performance in the Real World |
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A carwash, which had been selling monthly passes for a little over one year, saw its rate of new monthly pass sales rise by an impressive 103% in the year after the signs were put in place. |
| A two year study conducted by the University of San Diego found that adding just one sign to the average retail business generates a 4.75% sales increase. |
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Another study of 250 supermarkets by Proctor & Gamble and Anheuser-Busch found that the addition of point-of-purchase material like signs increased sales up to 65% depending on the product category.
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Now More Than Ever!
Detroit area operator, Todd Christopher, attributes his 15% sales increase in 2008 largely to the success of his monthly pass program. |
Any step a carwash operator can take to increase enrollment in a SiteWatch ARM monthly pass plan offers real benefits, especially during challenging times. Monthly passes lock in customer loyalty and generate a steady revenue stream that isn’t dependent on the weather or day-to-day changes in local economic conditions. Most monthly pass members tend to stick with their plans even when times are tough.
Todd Christopher, owner of Classic Auto Wash outside Detroit, saw his sales increase by 15% in 2008, despite the Motor City’s economic woes. Read Todd's story. In light of results like this, it makes sense for carwash operators to promote their monthly club plans – and one of the most effective ways to do this is to advertise it to your customers with the SiteWatch ARM Sign Package.
Learn More About the New SiteWatch ARM Sign Package
by Contacting DRB Systems.
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