Enrollments more than double at Ohio’s Country Clean Car Wash After SiteWatch® Automatic Recharge Module® (ARM) Sign Pack Installed
Sign Pack Available For $750
Signs Sell Monthly Pass Plans! We can say that with confidence after looking at the results from a test we ran recently at Country Clean Car Wash in Hartville, Ohio. This busy exterior wash had been selling monthly passes with the SiteWatch Automatic Recharge Module for over six months in 2008 when owner Brad Pavlak allowed us to install our ARM sign pack as a test.
Before Signs...
In the first 5 months after Country Clean began its monthly pass program, enrollments rose steadily. However, after that point monthly pass sales started leveling off and actually declined in the two months leading up to the implementation of our ARM sign program.
Sign Power!
Things changed quickly at Country Clean after the signs went up!
- Total enrollments jumped over 20% during the first month with signs, going from 85 to 104.
- After that it was a steady climb up for the next three months.
- At last report, enrollments were 104% greater than they were before the signage plan was implemented.
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3 Reasons Why Signs Work
Why Monthly Passes?
Monthly passes lock in customer loyalty and generate a steady revenue stream that isn’t dependent on the weather or day-to-day changes in local economic conditions. Most monthly pass members tend to stick with their plans even when times are tough.
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- Signs Show Your Serious – Enrolling in a monthly pass plan represents a commitment on the part of your customers. After all, they’re agreeing to allow you to recharge their credit cards every month. By placing attractive signs promoting passes around your site, you’re demonstrating to customers that you’re serious about monthly passes, which makes them feel more confident in your program.
- Signs Allow Customers To Set The Pace – Monthly passes are a more involved purchase than customers are accustomed to making at a carwash. Signs give customers a chance to process information about your monthly pass plans without feeling pressure from a salesperson.
- Signs Stimulate Conversation – Customers who see signs promoting monthly pass plans are more likely to talk about these plans. They may talk to their spouse who’s in the car with them; to their neighbor; or to one of your employees. It doesn’t matter – when customers talk about something they’re more likely to buy it.
The ARM Sign Pack
 SiteWatch Automatic Recharge Signs are attractive and easy to read, designed with eye-pleasing photos and neutral upbeat colors. Our signs do not make any reference to DRB Systems, ARM or SiteWatch, so they will not detract from any marketing name or image you have created for your pass plans.
There are five signs in the SiteWatch ARM Sign Package. Click here to see them. Available for only $750, they represent one of the most cost efficient marketing investments a carwash can make.
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