Selling Monthly Passes with the SiteWatch® Automatic Recharge Module® (ARM) helped Classic Auto Wash increase revenues by this much in 2008.

What makes this even more impressive?

Classic Auto Wash is located in Detroit, Michigan - the most depressed major market in the country!

SiteWatch ARM Did This For Classic Auto Wash -- Now Learn How It Can Help You Grow

• Monthly pass customers remain loyal even in depressed markets — A study of 8 carwashes in 2008 found that the drop out rate among monthly pass customers was only 7% compared to an average growth rate of 18% as a result of new enrollments in pass plans.
• Part of the Family Budget vs. an Impulse Purchase — Monthly pass customers tend to regard carwashing as a fixed part of their budgets. On the other hand, many wash-to-wash customers view a trip to the carwash as a discretionary “impulse” purchase decision. Since fixed plans involve a deeper commitment than discretionary purchases, they are less likely to be changed. So bad economic news that leads impulse customers to put off a carwash will not have the same effect on monthly pass holders.
• Trust and Value — During tough times people want a value on products they trust. Even though they’re interested in saving money, they’re reluctant to try unproven discounted services. Monthly passes allow you to offer your customers an opportunity to save money on a wash they trust – yours!
• Preserving Your Quality Image — Offering customers the chance to save money through monthly passes rather than random discounting preserves the integrity of your pricing structure and the value of your image.
• Protecting Your Profits — Monthly passes generate a steady revenue stream without reducing your dollars per vehicle. Several studies have shown that dollars per vehicle for monthly pass customers are the same or greater than dollars per vehicle for other transactions. Click here to see the DRB Systems Numbers Guy Report on this subject. Customers typically do not over-use monthly passes. Plus, SiteWatch ARM allows you to limit the number of times a pass can be used a month.

About Todd Christopher

Todd is the well-known owner of Classic Auto Wash, an exterior site in the industrial Detroit suburb of Allen Park, Michigan. Located in the middle of the auto factory belt, Allen Park has been hit hard by the industry’s downturn. Yet despite this challenge, Todd increased dollar volume by 15% in 2008. SiteWatch ARM played a key role in helping him accomplish this feat.

Todd used ARM to market a wide variety (6) of monthly pass plans to his customers. This ensured that Todd would have a plan to fit every customer's need. As a result he was able to convert a high percentage of his customers to automatically recharged monthly pass plans.

Since customers tend to be very consistent in maintaining their monthly passes, they aren’t likely to drop out every time there’s a troubling economic headline. This has allowed Todd to generate a consistent revenue stream from his large number of pass plan holders and increase his dollar volume in what is perhaps Detroit’s most challenging years. Click here to read a Great American Success Story on Todd.

About The SiteWatch Automatic Recharge Module

The SiteWatch Automatic Recharge Module (ARM) automatically bills customer credit cards every month to renew passes without requiring any action on your part. ARM allows you to run a variety of monthly passes at the same time. You can also restrict the number of washes that your pass customers use in a month. ARM works at full service, flex serve and exterior sites. Monthly pass customers can be processed using the SiteWatch FastPass® Wireless Recognition System at the Xpress Pay Terminal® (XPT). You can also scan vehicle barcodes with a scanner or the SiteWatch Portable Touchscreen Terminal (PTT). Or you can identify monthly pass customers by their license plate numbers.

The SiteWatch Automatic Recharge Module makes it more practical than ever to sell and control monthly passes. It’s as easy as 1, 2, 3.* Customers buy a monthly pass by providing their credit card information. SiteWatch automatically processes and controls monthly pass transactions by using license plate numbers, vehicle barcode stickers or FastPass vehicle tags. At the end of the month, SiteWatch ARM renews pass accounts automatically by charging the customer’s credit card. * After your customers sign up for a monthly pass, SiteWatch ARM will renew their accounts every month by automatically billing their credit cards. Since renewals are handled by the SiteWatch computer system, no actions or recordkeeping are required on the part of you or your employees. SiteWatch also maintains detailed monthly pass files in real time to provide you with tight control whether you have a single site or multiple carwashes.

Investments in Technology Create Efficiencies and Marketing Benefits That Help Bold Companies Increase Market Share During Tough Times. . .

In 1975, when the banking market was troubled, Citibank invested $100 million in the unheard of concept of automated teller machines (ATMs.) Defying the skeptics who said the concept would never work, ATMs quickly won over consumers thanks to their speed and convenience. By 1981, Citibank’s share of New York’s deposits doubled. The same principles now apply to SiteWatch and FastPass.