Traditional Forms Of Advertising Aren't Nearly As Effective As They Once Were...

To Reach Customers Today, Your Car Wash Has To Take The Lead In Delivering Its Own Marketing Message.

SiteWatch Helps You Market
Your Car Wash Without
Depending On Old Media

  • Reach Out To Customers On Facebook - The SiteWatch Social Circle Module™ sends newsfeeds to the friends of your best customers every time those customers visit your car wash. The regular newsfeeds on Facebook raise awareness of your car wash, creating what Cornell University researches call a "Billboard Effect" that attracts new customers.
  • Run "Signature Specials" - From Black Friday sales to Moonlight Specials, running sales tied to specific periods help get people talking - and your car wash noticed. The SiteWatch Profiles feature automatically changes prices on the Xpress Pay Terminal® (XPT®) self-pay station for recurring specials, such as "early bird" sales or "dollar off Tuesdays."
  • Distribute Promotional Coupons - The built-in barcode reader on the XPT reads coupons and club cards at your self-pay station, so you can attract new customers by distributing discount coupons and club cards at high-traffic areas in your market.
  • Run Prepaid Card Promotions - There is never a fee on prepaid transactions with SiteWatch; this makes it more practical to load cards with only one wash and give them away in joint promotions with other businesses.
  • Promote Special Offers On Your Website - SiteWatch Website Connect™ allows you to sell washes, prepaid cards and unlimited wash plans directly from your website. You can promote these offers in email blasts and banner ads on local websites that link directly to your Website Connect selling page.

The Incredible Shrinking Media

Traditional advertising still pays, but not nearly as well as it once did, which is why savvy marketers are developing their own ad platforms.

Consider this:

  • A 2012 report from Accenture Survey found that the number of Americans watching broadcast or cable TV in a typical week fell from 71% in 2009 to 48% in 2011.
  • TV’s "reach" declined by 6% in the third quarter of last year.
  • The number of Americans getting their news online jumped 17.1% between 2009 and 2010 according to Nielsen Media Research. During the same period the number getting news from newspapers and radio declined by 5% and 6% respectively.

Learn More About How SiteWatch Can Help You Take
Control Of Your Own Market Image And Turn Your Wash
Into An Advertising Platform.

Call 800-336-6338, or visit drbsystems.com.

Hardware and Software Products
Contacts
Past Articles
About Us
FastPass®
Portable Touchscreen Terminal
Xpress Pay Terminal®
TunnelWatch®
Automatic Recharge Module®
Xpress Card Clearing
Loyalty Promotion Module
Multi-Site Replication
Prepaid & Wash Book Control
Quick Lube Pro
SiteWatch®
Social Circle Module™
StatWatch®
WashCAP
Website Connect
Support
Sales
Sales Rep Territories
Product Suggestions
Distributors
Associated Vendors
MarketView
Eblasts
E-zines
The Numbers Guy
Success Stories
Advertisements
About DRB Systems
Take A Virtual Tour
Customer Map
Site Map
Sales  |  Voice: 800.336.6338  |  Fax: 330.645.2299
Support  |  Voice: 330.645.3299  |  Fax: 330.645.4474
© Copyright 2012 DRB Systems, Inc. 3245 Pickle Road Akron, Ohio 44312