This MarketView paper from DRB Systems explains what this trend means for carwash operators.
Your customers will never wash their vehicles online, but the Internet has changed the way they evaluate their buying decisions when shopping for goods and services (including carwashes) in the brick and mortar world. This MarketView article details how SiteWatch can help your carwash earn high marks with Internet-savvy customers by meeting their expectations in four key areas: control, choice, convenience, and “customer-centric” pricing.
A brief overview of the four key areas is below. Please read MarketView for more details.
By displaying a diverse menu on and allowing customers to flow through different screens makes it easy to showcase a wider variety of options, which helps you reach Internet-savvy consumers who’ve grown accustomed to controlling their transactions and having a lot of choices.
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- Control - The Internet puts customers in charge. They browse the web to compare prices, weigh their options and make online purchases at their own pace without having to interact with anyone. The desire on the part of customers to control the flow of transactions has carried over to the brick and mortar world. That’s why sales at self-pay stations are growing by 17% a year, and why 71% of supermarket shoppers have now used self-check out lanes. This MarketView article explains how the SiteWatch Xpress Pay Terminal® makes a carwash more attractive to Internet-centric customers by allowing them to control their own transactions.
- Choice - Want to buy a photo of Buddy Ebsen, the actor who played Jed Clampett, on the Beverly Hillbillies TV program? A Google search yields over 250,000 options! Our MarketView article cites this example to show how the Internet has led customers to expect more choices today. The SiteWatch XPT helps you meet this expectation with a menu screen that makes it easy to show customers a diverse range of options without slowing down the transaction process.
- Convenience - Internet users have grown accustomed to accessing anything they want any time of the day or night. You can address this expectation with SiteWatch Website Connect™, which allows you to sell washes online 24/7.
- Customer-Centric Pricing - Your customers don’t think in terms of making one visit to a health club or renting one video. Instead, they’re interested in staying fit and being entertained. As our MarketView explains, customers see these services as ongoing processes, not distinct events. Many customers want to incorporate the cost of these processes into their monthly budgets rather than pay for individual purchases. Companies (such as NetFlix) that were quick to recognize this trend prospered, often at the expense of competitors that stuck to old pricing models (Blockbuster). The SiteWatch Automatic Recharge Module® (ARM®) helps you run monthly pass plans that are in step with the payment preferences of many customers.
Contact your DRB Systems representative to learn more about SiteWatch products like the Xpress Pay Terminal, Website Connect and Automatic Recharge Module that can help your carwash keep up with today’s tech-savvy customer.
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