Meet Don Fuller at the DRB Systems ICA Show booth (2123) on Wednesday May 12 and Thursday May 13 to learn how he successfully transformed his full-service wash in Des Plaines, Illinois into a busy flex serve with three times the traffic, lower labor costs and higher profits!

HERE’S WHY:

• Labor Costs Have Been Cut In Half.
• Traffic Count Tripled.
• And Profits Are Greater Than Ever…

The SiteWatch^® Xpress Pay Terminal^® (XPT) Helped Don Give His Wash A New And More Profitable Start!

Here’s What Don Did

• Volume at his full-service had been declining for a decade, primarily because customers wanted to spend less on carwashing.
• Don addressed this trend by converting his wash to a flex serve to attract more customers with a lower priced exterior option.
• His wash now offers customers options ranging from a $3 exterior to a $30 full service wash. About 90% of his traffic volume is now made up of exterior customers.
• Don installed 3 SiteWatch XPTs as part of this conversion.
• All of Don’s customers pay for their washes at the XPT and load their vehicles onto the conveyor.
• At the end of the tunnel, exterior customers drive off or go to the free vacuums, while full-service customers have their vehicle interiors cleaned. Full service customers are identified by the barcodes on their XPT receipts.
• Delivering full-service interior cleaning at the end of the tunnel keeps traffic moving faster since exterior customers don’t have to wait for a full-service car to have its interior cleaned at the tunnel entrance.
• Although Don’s average ticket has fallen since this transition, he’s made up for this decline by attracting more customers – volume at his site has tripled since it became a flex serve wash.

“We’re seeing customers and cars that we never would have seen before since we converted to flex serve.” Don Fuller

The Fuller name has stood for quality carwashing in the Chicago area since the 1950s. In 2007, Don Fuller converted his full service site in Des Plaines to a flex serve to attract a wider range of customers. He’s been so happy with the results that he’s since turned two of his other full service sites into flex serves too.

How Don Lowered Labor Costs

• Increasing volume is only one of the ways that Don has made up for his lower dollars per vehicle. He also became more profitable by reducing labor costs as a flex serve.
• By having full service and flex serve customers pay at the XPT, Don was able to eliminate greeter positions. (As an added benefit, he believes that the XPTs are more effective at selling upgrades, since they provide customers with a more consistent, pressure-free experience.)
• Don also saves labor by having customers load themselves on the conveyor. A single tunnel entrance employee can now scan XPT barcodes to ensure that every customer receives the correct wash.

How The SiteWatch XPT Helped

• The SiteWatch XPT helps Don process customers quickly as a result of its user-friendly interface; convenient “strike zone,” which puts all functions within easy reach of customers; instant credit card clearing; FastPass® wireless acceptance and other time-saving features. This has allowed Don to process his wash’s increased volume while avoiding long lines.
• The SiteWatch Automatic Recharge Module^® (ARM)^® feature on the XPT helps Don lock in loyalty by selling monthly passes to full service and exterior customers.
• The attractive audio, video and menu features on the XPT help Don sell more upgrade options to his exterior customers.

SiteWatch Helped Don Fuller Transform His Full Service Wash Into A More Profitable Flex Serve Operation. Learn How It Can Do The Same For You. Contact DRB Systems For Details info@drbsystems.com
or call 1-800-336-6338.