Full Service customers are serious about keeping their cars clean. They want to save money, but they don't want to cut corners by going to a discount wash. Monthly passes let you offer full service customers the value they're looking for without discounting or compromising the perceived value of your wash. |
Sell Monthly Passes At Your Full Service Wash!
With the SiteWatch® Automatic Recharge Module® (ARM) from DRB Systems
WHY WAIT?
Over 100 full service sites are already using ARM to process thousands of loyal monthly pass customers. Now you can too! Click here for more details on SiteWatch ARM. |
7 Reasons Why You Should Consider Adding SiteWatch ARM To Your Full Service Or Flex Serve Site
- Easy to identify and process pass customers – You can identify pass customers quickly and easily by license plate number, by scanning vehicle barcodes or with monthly pass cards. SiteWatch ARM automatically recognizes pass accounts to process transactions without depending on the actions of your employees. This ensures you have tight control.
- Monthly pass renewed automatically – Every month SiteWatch ARM will renew pass accounts by automatically charging customer credit cards. Renewal requires no action on the part of your carwash or its customers. If a credit card is declined, SiteWatch automatically cancels that customer's pass.
- Offer a variety of pass plans – As part of SiteWatch, ARM has the power and flexibility to allow you to offer a variety of monthly pass plans to meet the needs of different customers. For example, you can offer unlimited or restricted wash plans. You can also offer plans that feature different wash options. Your employees don't have to go through the nightmare of trying to keep track of a wide variety of different plans, because ARM does this for them automatically.
- Lock in loyalty – Full service customers tend to be among the most committed in the industry. Monthly passes keep them loyal to your carwash. A customer who has a monthly pass isn't likely to shop the competition.
- Value without discounting – Full service customers place a premium on quality, but like every consumer today, they are looking for extra value. Monthly passes make it possible to offer these customers a chance to save money on carwashes without compromising the integrity of your pricing structure.
- Enhance your customer's experience – Customers appreciate the speed and convenience of monthly passes—no more fumbling in their pockets for change, no concerns about having enough cash on hand for a wash. Automatically recharged monthly passes also allow customers to make carwashing a fixed part of their monthly expenses. This helps them manage their family budgets, a critically important benefit during these challenging economic times.
- Generate a steady revenue stream – Monthly passes provide your carwash with a steady source of revenue that isn't dependent on the weather. Plus, since pass customers see their membership in your monthly program as a value, they aren't quick to drop out even in a tough economic climate.
A WIN-WIN
Monthly passes are a win-win proposition for you and your customers. You'll appreciate the added steady revenues, and your customers will like the value and convenience that monthly passes offer. Monthly passes work for customers, so customers tend not to abuse them. A study conducted at a full service wash recently by Harold Guthrie, the DRB Systems Numbers Guy, found that customers with unlimited monthly passes visited the wash about twice a month. Click here to see the Numbers Guy study. Of course, if you prefer, you can also use SiteWatch ARM to limit the number of times pass customers can visit your carwash per month.
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