SEEING IS BELIEVING, SO LET YOUR CUSTOMERS SEE THE VALUE OF BUYING
A PREPAID CARD BY GIVING THEM RECEIPTS LIKE THESE:
Now you can give customers receipts that show them exactly
how much they could have saved on their specific purchases had
they used your SiteWatch prepaid card -- or belonged
to your loyalty club. SiteWatch
Intelligent Receipt Messaging makes it simple by printing
customized messages on receipts based on the individual
customer's purchase.
This drives home the value of your prepaid program (after
all, everyone likes to save money!), and motivates customers
to buy cards. But don't
take our word for it, just ask carwash operators
like Tom Magazzine, owner of Station Auto Wash in Leesburg,
Virginia.
INTELLIGENT RECEIPT MESSAGING HELPS SELL OVER 300 PREPAID
CARDS A MONTH AT THIS WASH
Tom sells over 300 SiteWatch prepaid cards
a month (at a minimum of
$50 per card), thanks in part to the way he markets
them with SiteWatch's Intelligent Receipt
Messaging feature. Every non-prepaid
customer at
his wash is issued a receipt showing two prices:
The
actual price that was charged for the wash.
- The substantially
lower price that would have been charged had the
customer used a prepaid card.
Seeing these receipts,
customers have an easy time understanding the benefits
of participating in the prepaid program, especially since Tom
offers cardholders generous discounts. "The Intelligent Receipt
messages are a very effective marketing tool, because the customer leaves
the wash seeing exactly how much he would have saved had he used a prepaid
card," said Tom.
Customers who already have prepaid cards are issued
receipts that show their account balance. This reminds
them to recharge their cards, so
they can participate in the money-saving program.
Not that these customers need much encouraging, however -- the discounts
Tom offers prepaid customers
are so attractive that most of them gladly recharge
their cards.
THE BENEFITS OF SITEWATCH PREPAID CARDS MAKE THEM WORTH PROMOTING
Like a growing number of other carwash operators, Tom finds it well
worth the time and effort to promote prepaid card sales.
Independent marketing studies have consistently shown that prepaid customers
will
not only return to a retail business more often, they'll
also spend more every time they visit. At Station Auto Wash, Tom reports
that his prepaid
cardholders spend about 10% more per visit than other customers.
Aside
from locking in customer loyalty and increasing dollars
per vehicle, prepaid cards offer many other advantages to you as a carwash
operator,
including:
Speeding Up Sales Transactions and Increasing Throughput
-- It takes much less time to process a prepaid customer,
since you don't
have to count money or make change.
- Increasing Your Level
Of Control -- With SiteWatch, prepaid cards have
no value until they are
entered into the system as part of
a sale, so you do not have to treat them like cash.
Also, when customers use prepaid cards, there is less
actual cash going through your register,
so your exposure to loss due to theft is reduced.
- Enhancing
Your Image With Customers -- Prepaid cards serve
as wallet-sized billboards for your carwash, reminding customers about
your business every time they open their wallets.
With SiteWatch, you can load prepaid cards with a cash value
or wash units. It also gives you the option of clearing cards
from your touchscreen terminal, from your lot with
our hand-held Portable Touchscreen Terminal,
or at our unattended XPT Xpress Pay Terminal®.
SiteWatch
has always made it easy to sell prepaid cards in
the way that best fits your business model. Thanks to our powerful
Intelligent Receipt Messaging feature, we give you
an effective way of marketing cards too.
Learn more about our Intelligent
Receipt Messaging and Prepaid
Card features by contacting DRB
Systems at 1-800-336-6338, e-mail address: info@DRBSystems.com.
