The SiteWatch® Automatic Recharge Module® (ARM) Helped This Ohio Exterior Wash Achieve These Results Last Year...

Country Clean Car Wash increased dollar volume by 14% in a down market by selling monthly passes. Revenues from pass customers increased by 44% in 2009. Country Clean sells unlimited usage monthly passes and identifies pass holders by license plate number.

The ARM Sign Package, featuring five weather-resistant signs, draws attention to Country Clean’s monthly pass program.

Selling Monthly Passes With ARM® Can Do The Same For You Today (Regardless of Conditions In Your Market)

Country Clean’s Market – 2009 was a challenging year in Ohio’s Stark County, where the unemployment rate jumped to 12.2%; that’s over 50% higher than the 2008 level and more than 100% greater than the 6% rate in 2007. Overall, county-wide retail sales dropped 10% last year. It was a tough environment for carwashing, which is why local washes typically saw traffic and dollar volume decline.

SiteWatch ARM Increased Sales – Despite these challenging market conditions, Country Clean bucked the trend, increasing its dollar volume 14% and tunnel traffic by 5% in 2009. The secret? Country Clean ran a successful monthly pass program with SiteWatch ARM and promoted monthly pass sales on site with the ARM Sign Package.

Country Clean’s total revenue from monthly pass customers rose by 44% in 2009. This income was largely responsible for the exterior wash increasing its dollar volume, even in a down economy.

Why Monthly Passes Work, Even When Times Are Tough

Selling Monthly Passes With SiteWatch ARM Is Simple:

The customer registers by providing a credit card. When this card is entered into ARM, an account is set up for automatically recharging the membership fee every month.
Since ARM is flexible, you can offer pass holders unlimited washes or restrict them to a specific number of visits per month.
When monthly pass holders visit your carwash they can be identified in different ways: either by license plate number, scanning a vehicle barcode tag, or by using FastPass® tags with the SiteWatch Xpress Pay Terminal®. (The means of identifying pass members depends on how you decide to set up your program.)
At the end of the month, SiteWatch ARM renews pass memberships by automatically charging customer credit cards.

Better Budget Management – Especially in tough times, customers like the certainty of knowing they are going to spend a fixed amount each month on washing their cars.
Simplified Buying Decisions – Customers have a lot on their minds today, so they don’t want to worry about where and when they’re going to clean their cars. Monthly passes eliminate this concern.
Fits The Customer’s Needs – When customers buy services today, they tend to think in terms of their overall needs, not individual purchases. For example, cell phone users don’t think in terms of paying for individual phone calls, anymore than health club members think of paying every time they visit the gym. Instead, they’re paying a monthly fee to stay connected -- or keep fit. This is how pass holders see carwashing; they’d rather have a monthly charge to keep their vehicles clean than pay each time they pull up to a tunnel.
Saves Time – Your customers are working harder to keep up today, so they’re more time-pressured than ever. They appreciate the time they save by not having to pay when they visit your wash.
Locks In Loyalty – Monthly pass customers are committed to returning to your carwash.
Generates Steady Cash Flow – Selling monthly passes with ARM provides you with a steady cash flow as an operator, regardless of the weather or changing economic conditions.

Learn how selling monthly passes with SiteWatch ARM can
help grow your business regardless of economic conditions.

Contact DRB Systems today.
Email us at info@drbsystems.com or call toll-free: 1-800-336-6338.