Loyalty Marketing

Your Business Is Unique, So Is Your Relationship With Your Customers Shouldn’t Your Loyalty Marketing Be Too?



SiteWatch® Gives You The Flexibility To Run Loyalty Plans That Fit Your Market!

    Build Loyalty Your Way
  • By Tracking License Plates – Our hand-held Portable Touchscreen Terminal (PTT) makes it quick and easy to enter plate numbers into SiteWatch at your full service, flex serve or exterior wash. You won’t even have to leave your customers’ cars to enter plate numbers, so you’ll spend more “face time” with them.
  • By Scanning Cards and Vehicle Barcode Stickers – Our PTT or barcode reader make it easy to scan cards and stickers quickly and accurately. You can use the same card or sticker with different promotions.
  • By Rewarding Loyalty At The Xpress Pay Terminal® (XPT) – More than a self-pay station, the XPT is also a powerful marketing tool that reads loyalty club cards as well as barcode offers on receipts and mailers. Special menu screens can be displayed for loyalty customers.
  • By Using FastPass® Tags – Our wireless acceptance system designed for use with SiteWatch is the quickest way to complete loyalty transactions. FastPass can be used with monthly passes or prepaid plans.
  • By Selling Monthly Passes – With the SiteWatch Automatic Recharge Module® (ARM), which renews monthly passes by automatically recharging customer credit cards.
  • By Awarding Points Or Discounts – SiteWatch gives you the flexibility to do either on the same card or FastPass tag.


4 Ways SiteWatch Makes Your Loyalty Promotions More Effective

  1. Save Time – SiteWatch products have been designed to eliminate steps in the loyalty transaction process to save time for your customers and increase throughput for your carwash.
  2. Tight Control – SiteWatch manages loyalty plans automatically without depending on the actions of your employees to protect against abuse.
  3. Detailed Reporting – User-friendly SiteWatch reports help you determine the effectiveness of your loyalty promotions so you can make informed marketing decisions.
  4. Multiple Site Marketing – The Replication Logic features in SiteWatch ensures that all sites in a chain always have up-to-date information and customer histories connected to a loyalty promotion. This allows the same promotion to be run at multiple sites in a chain.

Take the next step in creating the loyalty plan that works best for your carwash
by contacting DRB Systems today.

1-800-336-6338