More Ways To Market To Self-Pay Customers
The SiteWatch XPT helps you increase dollars per vehicle
and generate added repeat business by giving you more ways to market
your self-pay station. This is true if you have:
- A single location, or multiple sites
- A free standing automatic bay
- A self-pay station that's part of a mixed-pay site
Self-pay stations that have the XPT can benefit from many of the same
marketing tools that have traditionally been used with great success
at tunnel washes with greeters. This includes direct mail coupons, newspapers
coupons, prepaid cards and VIP club cards.
Single Location Or Multi Site Marketing
As part of the SiteWatch System, the XPT includes a
powerful Replication Logic feature that communicates key information
between self-pay terminals in real time, whether they're at the same
site or at different locations across town. If you have multiple sites,
this will allow you to accept the same prepaid cards, and run the same
loyalty promotions at all of your carwashes without losing control.
The flexible SiteWatch XPT makes it easy to cross-market your self-pay
station with other profit centers. For example, you
can sell prepaid cards from your attended tunnel, detail shop or convenience
store, and
then have them used at your self-pay automatic bay.
Or you can have customers scan their work orders from your quick lube
at the XPT's barcode reader,
so they can automatically receive half off a carwash.
You can also use the SiteWatch XPT to simplify your marketing by accepting
the same discount coupons and loyalty club cards at your self-pay stations
that you use at your attended carwashes.
Our new Fast-Pass feature makes the XPT an even more powerful marketing
tool. A contactless payment option, Fast-Pass uses
Radio Frequency Identification (RFID) to recognize stickers on the vehicles
of annual pass holders,
so it can complete their transactions in seconds, without
even requiring them to roll down their windows. By creating a quicker,
more convenient
transaction process, Fast-Pass provides customers with
an added incentive to purchase annual passes. This locks in customer
loyalty and encourages
repeat business, two of the primary goals of any successful
carwash marketing program.
For more information, or to receive a free demonstration of how the
XPT can work for you as a marketing tool, visit www.DRBSystems.com or
call 1-800-336-6338.