Cool Things I've Seen...
Bob Kopko
Ocean Express Car Wash
Webster, TX
Making a Marketing "Splash" with the XPT
Sergio Fernandez was looking for a way to get customers at his popular exterior car wash to try his quick lube shop. Unfortunately, the two profit centers were on opposite sides of town!
Bob tell us how Sergio developed a cool plan for meeting this challenge by using his XPT and Intelligent Receipt Messaging. When customers complete their transactions, a splash screen promoting the quick lube appears briefly on the XPT. A quick lube discount on the XPT receipt reinforces this marketing message, proving that with the right technology you can cross promote profit centers, even if they aren't on the same site.
Previous Articles by Bob Kopko:
FEATURED ARTICLE
Sergio Fernandez was looking for a way to get customers at his popular exterior car wash to try his quick lube shop. Unfortunately, the two profit centers were on opposite sides of town!
Sergio Fernandez was looking for a way to get customers at his popular exterior car wash to try his quick lube shop. Unfortunately, the two profit centers were on opposite sides of town!
Keeping his self-pay lane open for three hours after his full-serve line has closed on Sunday; allows Busy Bee owner Jim Mulholland to sell between 600 and 750 extra washes a month at his Miami flex-serve.
I've always felt that one of the really cool things about SiteWatch is its flexibility - it doesn't lock carwash operators into a set way of doing things.
So many people have been excited about selling monthly passes lately – and with good reason.
Good carwash operators are always looking to build name recognition, usually through advertising, promotions and similar activities. But, every once in a while an operator steps outside the box and comes up with an idea that makes you sit back and say "WOW!"
There are a lot of cool things I like about carwash operators; one of the best is that they are some of the most concerned and giving people you're going to find in any business.
