SiteWatch® XPT® History-Based Profiles
You Wouldn’t Deliver Your Sales Message The Same Way To Every Customer...
...Neither Should Your Self-Pay Station!
SiteWatch History-Based Profiles Deliver Targeted Messages To Specific Customers At Your Xpress Pay Terminals
Here Are Just Some Of The Factors You Can Use To Your Target Messages:
- Amount Spent During Last Visit - For example, if the customer spent $14.99 on your deluxe package last visit, but is buying a basic $5.99 this time, your XPT® can offer that customer the chance to buy your best wash again for only $11.99.
- Date of Last Visit - If a customer hasn’t visited for over 3 months, your XPT can remind him that his vehicle is probably due for an undercarriage spray or interior cleaning.
Now you can measure the effectiveness of your marketing by treating each profile on your XPT like a salesperson. Our new XPT Analytics let you measure Total Sales, Dollars Per Vehicle and Amount Of Specific Upgrades Sold for the different XPT profiles.
This will allow you to gauge how successful different sales strategies are in building revenues.