ICA Interviews
Video Learning Center
Interviews: Lessons Learned Along the Way
Our customers are one of our greatest assets at DRB Systems. Representing leaders from every segment of the carwash industry, they provide a constant source of inspiration and ideas that motivate us to push the envelope ever further when developing new products and enhancements. Aside from being successful, our customers are also very generous with their time. Many of them graciously agreed to sit down and share their ideas on a variety of subjects, ranging from buying a site and hiring greeters, to upselling extras and pricing monthly passes. Regardless of your experience level in our industry, we’re confident you’ll find valuable insights in these interviews.
Researching Before You Buy
Preplan Before You Buy
Reaching Customers WIth Social Media
Converting From CarWatch To SiteWatch
More Effective Upse
Monthly Pass Members & Expectations
How to increase customer frequency
Increasing Customer Frequency
Tracking Customers
Hiring greeters
Lube Loyalty Promotion
Loyalty Marketing At The Multi Profit Center
High Volume At The Self Pay Station
After making the SiteWatch conversion
Monthly pass revenue
A Different Take On Upselling
Consistent Messaging With The XPT
Permitting, Zoning, Neighborhood strategy
Monthly Passes
Myths about adding pay stations
Being all things to all people
Multi-Profit center strategy
Product pricing, Automatic Recharge Module pricing
New media marketing
FastPass Enhances Service
