| E-Zine #17 |
September 12, 2007 |
"Why Service Still Matters In A Self-Service World" |
E-Zine #16
E-Zine #15 |
July 18, 2007 |
"Suspicious Minds: Winning Over Skeptical Carwash Customers" |
| E-Zine #14 |
May 23, 2007 |
"New Ideas In Advertising Reach Customers Away From Home" |
| E-Zine #13 |
April 4, 2007 |
"Customers Don't 'Buy' From You, They 'Hire' You" |
| E-Zine #12 |
December 20, 2006 |
"When Choice Becomes Confusion" |
| E-Zine #11 |
November 29, 2006 |
"The Decline of Discounting" |
| E-Zine #10 |
October 4, 2006 |
"Would You Like A Smile With Those Fries?" |
| E-Zine #9 |
August 30, 2006 |
"There's A Ford In My Frosted Flakes!" |
| E-Zine #8 |
July 19, 2006 |
"Beyond Cards: Special Services Count More Than Discounts In Loyalty
Clubs" |
| E-Zine #7 |
June 28, 2006 |
"It Pays To Advertise - Or Does It?" |
| E-Zine #6 |
May 24, 2006 |
"What Rising Gas Costs Mean To Carwashes" |
| E-Zine #5 |
May 5, 2006 |
"A New Definition of Service" |
| E-Zine #4 |
April 19, 2006 |
"Lost Customers Are Not A Lost Cause" |
| E-Zine #3 |
April 5, 2006 |
"No Time To Lose: Why Speed Beats Price In The Race For Carwash Customers" |
| E-Zine #2 |
March 6, 2006 |
"Who are the "Trade Up" People and How can your Carwash Reach Them?" |
| E-Zine #1 |
February 23, 2006 |
"Cashing Out: Carwash Customers Spend 36% More Per Visit When They Pay
With Credit Cards Instead Of Cash. So How Do You Promote Plastic?" |
