Brandon Jordan

My customers keep amazing me with the ingenious ideas they've come up with for using our products to help them build their businesses. An example that comes to mind is Tom Magazzine, the owner of Station Auto Wash, a flex-serve based in Leesburg, Virginia. Tom is a very smart marketer, who really believes in the power of prepaid cards. His focus is to get as many of his customers as possible to use prepaid cards. This not only locks in loyalty, Tom also estimates that his prepaid customers spend about 10% more per transaction.

Tom will not sell any prepaid card for less than $50. He encourages customers to make this investment by offering special discounts for prepaid card users. In fact, Tom does not offer coupons or run any advertised sales; the only way to get a discount at his wash is to use a prepaid card.

To promote prepaid cards, Tom has two menu boards -- one showing his regular prices, and the other his prepaid deals. He also uses SiteWatch Intelligent Receipt Messaging to market prepaid cards. When a non-prepaid customer gets a receipt, it shows him how much money he would have saved, had he used a prepaid card. This message must be very convincing; Station Auto Wash is attracting about 300 prepaid card customers a month thanks to Tom's marketing efforts.