MarketView
Rethinking Time
August 2014
Customer expectations and technology are both moving at an accelerated rate. Satisfying the former hinges on your ability to keep up with the latter. Doing this will require car wash operators to view product life cycle timeframes from a new perspective
Numbers Guy
Why Convert Your Best Customers?
When introducing a monthly pass program, your best customers will join and spend less. Here’s why that is not such a bad thing.
Product in the Spotlight
Tablet Touchscreen Terminal™
Our lightweight but rugged, user-friendly tablet is a point-of-sale terminal and a powerful marketing tool rolled into one.
Featured Owner
Lenny Elbaum
Red Carpet Car Washes
Challenge: Setting the right price for your monthly passes. Highly regarded car wash operator, Lenny Elbaum, offers some timely advice about understanding your customers when setting monthly pass prices.
Cool Things I've Seen
Brandon Jordan
The idea of awarding an 8th wash free to VIP customers is nothing new, but this exterior site has used some high-tech tools to give this time-honored promotion a new spin.
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