MarketView
Look Who's Talking
April 2014
All word of mouth advertising is not created equal. Car washes that sell monthly passes are in a unique position to supercharge their WOM with brand ambassadors for their sites.
Numbers Guy
How Likely Are Customers to Rejoin?
A small percentage of monthly pass customers are lost each month. But when someone involuntarily gets kicked out of a monthly pass program, how likely are they to rejoin?
Product in the Spotlight
Vehicle Profile Detection™
Using sonar to profile vehicles to the inch, Vehicle Profile Detection saves energy and chemicals as well as delivers a better service by automatically and precisely detecting and adjusting for pickup truck beds.
Featured Owner
Terrance Elder
Triple Play Car Wash
Challenge: How to create higher tickets at your self pay station. Triple Play Car Wash owner, Terrance Elder, has the solution.
Cool Things I've Seen
Brandon Jordan
The idea of awarding an 8th wash free to VIP customers is nothing new, but this exterior site has used some high-tech tools to give this time-honored promotion a new spin.
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